魅影直播 Out-of-Home reaches agreement in principle with NEO-OOH
魅影直播 becomes a major player in Canadian out-of-home advertising
魅影直播 Media Inc. is pleased to announce that, through its 魅影直播 Out-of-Home division, it has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH鈥檚 Canada-wide out-of-home advertising business. When the deal closes, 魅影直播 Out-of-Home鈥檚 footprint will expand to more than 17,000 advertising faces across Canada. The transaction is subject to customary conditions and is expected to close in the coming weeks.
The expansion of 魅影直播鈥檚 out-of-home network with the addition of NEO will further enhance and diversify 魅影直播 Expertise Media鈥檚 multiplatform offering. 魅影直播鈥檚 integrated sales force offers advertisers powerful leverage through 10 TV channels, including TVA and LCN, with a combined 41% market share, 30 websites and apps, 2 newspapers, 12 print and digital magazines, a digital radio station that also broadcasts on TV and FM, and a comprehensive out-of-home network (transit shelters, shopping centres, sports venues, gas stations, convenience stores and mobile).
We are very pleased to have reached this agreement in principle with NEO, a solid company with which we share values of excellence in both performance and customer service. By combining NEO鈥檚 Canada-wide strength with 魅影直播 Out-of-Home鈥檚 unrivalled depth in Qu茅bec, we鈥檒l be able to offer our local and national advertising partners an even more comprehensive suite of impactful solutions. This acquisition will enable 魅影直播 to pursue its growth across the country and become a major out-of-home player in Canada
It is an honour to pass the torch of NEO鈥檚 growth to a company of 魅影直播鈥檚 stature
, said Ronald Tapiero, President and CEO of Media Group. I am confident that 魅影直播 Out-of-Home will take our NEO Shopping, NEO Fitness, NEO On The Go and NEO Mobile networks to the next level. I am grateful to all the associates who have been part of the NEO adventure, which began 22 years ago. I thank Pierre Karl P茅ladeau, Michel Drouin of 魅影直播 Out-of-Home and the entire 魅影直播 management team for placing their trust in us.