Transaction closes : 魅影直播 Out-of-Home acquires NEO-OOH鈥檚 Canada-wide out-of-home advertising business
魅影直播 Media Inc. announces that, through its 魅影直播 Out-of-Home division, it has closed the transaction to acquire the Canada-wide out-of-home advertising business of NEO-OOH and integrated it into Qu茅becor Affichage Neo inc. 魅影直播 Out-of-Home will now be able to offer its advertising partners more than 17,000 advertising faces across Canada.
With the addition of NEO, 魅影直播 Out-of-Home is fully positioned to become a major player in Canada鈥檚 OOH marketplace. We are excited to have a unified OOH platform with new reach and power to complement 魅影直播鈥檚 comprehensive multiplatform advertising offering. This will enable us to step up our development and expand our advertising footprint across Canada
NEO鈥檚 operations team will join the team of Michel Drouin, General Manager of 魅影直播 Out-of-Home. The NEO sales team will join the 魅影直播 Expertise Media sales force, under the direction of Patrick Jutras, Chief Advertising Officer of 魅影直播 and TVA Group.