±·³Ü³¾Ã©°ù¾±²Ï, ÷ÈÓ°Ö±²¥â€™s centre of digital expertise and innovation, specializes in multiplatform branding and content creation. Its teams manage a powerful array of digital brands, including Le Sac de chips, billie, Pèse sur start, Porte-Monnaie and Silo 57, and develop and manage ÷ÈÓ°Ö±²¥â€™s websites and apps.
Together, ÷ÈÓ°Ö±²¥â€™s immensely popular digital platforms reach 99% of French-speaking Quebecers every week. At the same time, ±·³Ü³¾Ã©°ù¾±²Ï looks after strategy development, performance management and content marketing for all ÷ÈÓ°Ö±²¥ subsidiaries, as well as for numerous external clients. Its teams developed and manage QUB radio, TVA+ and 24 heures. They are responsible for brand management for Le Guide de l’auto on all its platforms, including its website, which logs more than a million unique visitors every month.
